N. Bickhoff, C. Böhmer, G. Eilenberger, K.-W. Hansmann, M. Niggemann, C. Ringle, K. Spremann, G. Tjaden, 2003

What is a "virtual business" exactly? This book fills the knowledge gap, while at the same time bridging the gap between academia and practice …  >>

Th. Bieger, N. Bickhoff, R. Caspers, D. zu Knyphausen-Aufseß, K. Reding (editors), 2002

"Business models": everybody talks about them. But what do they mean? This book brings light into the darkness. It offers definitions and viable concepts of "business model" as a construction …  >>

Dirk Schneider, 2001

Top German managers are finding they now have to really read a marketing book for the first time since they left college. There are major changes on the agenda here …  >>