Maik Piehler, Thesis, 2008

The purchase price of the target company plays a key role during M&A transactions. However, buyers and sellers often have different information about the company's value. M&A negotiations are therefore frequently terminated due to price disagreements …  >>

Oliver Conze, Thesis, 2007

The concept of customer value was established to manage customer relations in marketing. When designing actions to increase customer loyalty, the value that a customer represents for a provider is often at the forefront …  >>

Jörg Horstmann, Thesis, 2007

Flexibility is a hot topic: To deal with changes in the business environmental, individual employees, complete assembly lines and entire companies should be able to (re)act flexibly …  >>

Andreas Schreiner, Thesis, 2007

In spite of the widespread usage of multiples in practice, relevant research related to the multiples valuation method is lacking …  >>

Christa von Waldthausen, Thesis, 2007

This paper examines the optimal sales organization for companies that sell complex products, or products that require explanation, directly to customers with a broad range of needs. The analysis aims to achieve a better qualitative and quantitative understanding of the challenges and conditions that should be considered in the context of personal sales, and to clarify the business effects of this organization model …  >>