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Trade fairs and events

Mega-events such as the FIFA Soccer World Cup, the Olympic Games or world exhibitions are of global importance and have a major economic impact on the hosting regions. Bidding for them poses a major management challenge and must be professionally managed.

In brief

Tools for successfully bidding for and staging mega-events

Our International Trade Fairs, Exhibitions and Mega-events Practice Group supports you with extensive experience gained from numerous projects over the past decades.

 
Roland Berger mega-events tools
 

With our Event Excellence approach, we have bundled our consulting activities in the field of trade shows and mega-events. We have developed an "Event building kit" based on our experience that enables efficient processes and unique results in all phases of organizing a mega-event. It contains the right tools for executing feasibility studies, developing a bidding strategy, efficiently preparing and implementing the event and assessing its economic impact.

Our experts

Björn Bloching

Partner

Hamburg office, Germany
phone: +49 40 37631-4446
e-mail

 
Kai Howaldt
Kai Howaldt

Partner and Head of Marketing & Sales

Munich office, Germany
phone: +49 89 9230-8219
e-mail

 
Norbert Stoeck

Practice Group Manager

Munich office, Germany
phone: +49 (89) 9230-8351
e-mail

 

Further reading

Brochure, 2005

Considering their immense macro-economic effects, mega-events act as business development catalysts for the specific cities and regions that host them. It is not surprising then that the number of cities around the world that bid to become hosts of mega-events has risen considerably over the past years. We are supporting our clients in applying for, preparing, and managing a mega-event …  (PDF, 121 KB)