Truck manufacturers
Commercial vehicle, agricultural and construction equipment OEMs and their suppliers are facing major challenges. We support them to respond to these challenges and exploit opportunities to improve and sustain their global competitiveness.
In brief
Commercial vehicle, agricultural and construction equipment OEMs and their suppliers are operating in a highly cyclical business environment. In addition, players in this sector are facing major challenges, including higher emission standards and the growing relevance of emerging markets such as China, India and CEE.
We support major companies to respond to these challenges and exploit opportunities to improve and sustain their global competitiveness. Together with our clients, we enable profitable growth in fast-growing markets through innovative business models. At the same time, we develop and implement strategies with our clients to improve their ability to respond to the market and maintain operational excellence in mature markets.
Project example
Within high growth regions, truck OEMs must make a choice. They must either grow with existing trucks (imports to specific regions) or develop a new low cost truck. Brand and price perception must be weighted depending on the market. Roland Berger developed a business approach to tackle this challenge. Of course, major opportunities lie in transferring the low cost approach to core products.
