The "secondary healthcare market"
Healthcare is becoming more and more important for Germans
2007
Roland Berger study on the "secondary healthcare market" (all privately financed healthcare services and products): Opportunities for politics and companies – Healthcare is becoming more and more important for Germans.
An increasing number of people are spending more on their health. According to a Roland Berger Strategy Consultants study, each adult currently spends EUR 900 a year for medical checkups, alternative medicine, wellness, sports and health food. Private healthcare expenditures, spent in addition to health insurance, have gone up annually by 6% since 2000. In the meantime, a secondary healthcare market has developed with a current annual volume of EUR 60 billion, compared to EUR 49 billion in 2003. A survey of 1,000 18- to 70-year-olds, conducted by Synovate on behalf of Roland Berger in spring 2007, underlines this upward trend. However, supply is not meeting demand yet. Current demand is already worth EUR 76 billion.

