Aleksandar Ruzicic

Aleksandar gained detailed knowledge of the pharmaceutical industry advising international pharmaceutical companies on strategic and operational topics, from R&D to marketing and sales. Throughout his career, he has specialized in sales and marketing topics, and has worked on European and global transformation programs in the area of commercial excellence. In addition, he has advised pharmaceutical companies on how to leverage and integrate advanced online approaches in their promotional mix. Aleksandar has published a series of reports and articles on these topics and is involved in Roland Berger Strategy Consultants' ongoing research on commercial effectiveness.

Expertise and projects

• Pharmaceuticals and medical devices
• Management and organizational excellence, in particular corporate strategy
• Commercial excellence, in particular marketing and sales
• R&D excellence