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Publications

Launch management: Why large scale IT projects often fail

Study, 2008

Large-scale IT projects are cancelled prematurely more often than other types of projects. Furthermore, they frequently last longer than expected and therefore exceed their budgets as well … >>

WebTV insights and perspectives - the InfoCom Competence Center presents a new study

Study, 2008

WebTV has moved out of its niche position of providing entertainment for teenage users to become a serious rival in web entertainment. And WebTV is becoming an integral part of the living room entertainment sphere … >>

Pricing Excellence

Study, 2008

Pricing excellence – The key to profit and market share. Companies with outstanding price management are the best in class in their industries. They enjoy the biggest market shares and are able to build on them in spite of high prices. What is the secret of their success? … >>

New study on German consumer behavior: Brand loyalty on the wane

Study, 2008

Drastic changes are occurring in consumer behavior. Today's shoppers are extremely sensitive to price, while brand names are increasingly leaving them cold. Manufacturers of well-known brands risk losing growing swathes of customers unless they fast improve their brand marketing and price communication … >>

Match Point Management – Strategies for profitable growth

Summary, 2008

Match Point Management is a unique approach which brings together Roland Berger's expertise on customer-centric go-to-market strategies as well as sales efficiency and effectiveness. … (PDF, 457 KB)

Academic publications

We run two well-established series of academic publications with more than forty books published over the past years:

Academic Series

The Academic Network uses our book series published by Springer Verlag Heidelberg to make its results known to the general public. >>

Management Series

Our Ph.D. dissertations are published in the series "Schriften zum europäischen Management", Gabler Verlag, Wiesbaden. >>